Creative Direct Marketing

Warner Bros.

Bugs, Batman and Beetlejuice. Led creative for the Warner Bros. catalog, with merchandise from its film, animation, TV and publishing divisions. Worked with the legendary Mel Blanc and the WB animation department. The first commercial, left, achieved a 4.9% response with a 20% conversion, and won a Gold DMA Echo. Created using hand-painted cels, fans converted the spots to digital and uploaded them on social sites where they've received over half a million views.