Creative Direct Marketing

Honeywell

Shooting for the moon. Honeywell needed to find corporate sponsors for its documentary about the secret Soviet moon program. We developed a highly targeted 3D campaign reaching CMO decision makers, company gatekeepers and media influencers. One prospective sponsor ended up buying the entire film division from Honeywell. It pulled an 18% response and earned a Gold Echo in the global DMA show.

Admin gatekeepers received this faux fabergé egg, and were asked to look for an upcoming box for their boss.

A few days later, CMOs received this 16" x 16" box.

Inside was a globe of the moon, marking the failed secret Soviet landing, and a folder explaining the sponsorship opportunity.

Inside the folder were photos and a synopsis of the documentary + sponsor benefits.

This 24-frame animation was literally printed inside the folder using dynamic imaging techology.

Adapted McCann-created video for potential sponsors.