Creative Direct Marketing

DirecTV

Chest-pounding results. In every market, there's basically one cable monopoly. So for DIRECTV, we showed residents their local cable price & channels, then compared them to DirecTV's. In most regions, DirecTV came out on top. Where it didn't, we simply didn't mail. We achieved a 29.6% higher response rate than their aggressively tested, finely-tuned control, plus got a slightly higher conversion rate. Creative tied in with TV spots promoting King Kong.